STOP: Chasing So-So Leads.
START: Attracting Ideal Clients!
The Problem of Standardization 
The perceived safety of standardization is the result of the widespread acceptance of standardization in today’s world.
This standardization can trace its roots to factory assembly lines.  
From there it has become an essential element of industry, business, education and all other things institutional.
Without a doubt, standardization is perfect for institutions: it delivers the uniformity that makes organizational efficiency and productivity possible.
On the other hand, it is the enemy self-employed service professionals: standardization offers little or no opportunity for personal fulfillment.
As service professionals, many of us go out on our own, driven on part by the desire for a greater sense of personal fulfillment.
By choosing self-employment, we choose to prioritize our personal, individual goals over collective obligations to larger organizations and institutions.
In running our own businesses, we can devote our skills and talents to those actions that contribute to the achievement of our own goals, rather than enhance supervisors’ careers and further institutional or corporate agendas.
Instead of serving any and all clients assigned to us, we can choose our own clients, selecting those individuals with whom we enjoy working and enjoy mutually beneficial relationships.
The Authentic Solution 
As self-employed service professionals, we can replace standardization with authenticity.
Instead of following employers’ policies detailing what should be done, we can do what’s right for us … those factors that represent our best and true selves.
Among the most gratifying benefits of this freedom to be our true selves is the opportunity to select as clients those people and organizations that best match our personal characteristics and the unique features of our services.
The video course Attract More Ideal Clients with Authentic Marketing will guide you through the process of identifying, attracting and serving ideal clients.
Lessons 1-9 will help you learn what you need to know about attracting ideal clients.
Lessons 10-12 will help you learn how to apply authentic marketing to generate more business for your business.
"What I like about Larry Easto
is that he is highly authentic and
truly cares about making a difference to his audience."

Christopher Salem
Life & Business Strategist - World Class Speaker
Award Winning Author
Attract More Ideal Clients With Authentic Marketing
As a service-provider, you are very busy.
For busy people, self-paced online courses represent the perfect learning opportunity to pick up new skills and ideas.
Attract More Ideal Clients with Authentic Marketing is an online course that will help you attract more ideal clients instead of chasing so-so leads.
In this course, you will learn how to attract more of the ideal clients you want. 
From Marketing Pain to Marketing Gain
This video course will help you replace your marketing pain with a marketing gain.
Instead of prospecting for leads that might turn out to be just so-so--or worse--clients, you can attract more clients who are ideal for you and your services.
If you are still building your client base, you will learn how to attract those clients you love to serve and are really good at pleasing and satisfying.
What a great foundation for your future success!
Your ideal clients will continue to generate invaluable repeat and referral business.
If however, you have been self-employed long enough to have established a solid client base, the course will help you build on these successes, taking your marketing to a new level.
And if you are a marketing veteran, the course will help you identify new opportunities for improvement, leading to even better results.
The course content features:
  • 12 Short Video Lessons (3-5 minutes each):  minimal learning time ... maximum results
  • Self-Paced: take as little or as much time as you need ... whenever you choose
  • Self-Study Exercises: personalize and customize the strategies for your situation.
Attracting Ideal Clients Is Like Making New Friends
The process of attracting ideal clients is neither new nor unfamiliar. 
Nor is it sophisticated or complex.
It's much the same as making new friends. 
However, from experience, we know that some people make friends more easily than others.
This course will help you identify and attract more ideal clients, as easily as those gregarious  people in our lives make new friends.
What's New About This Course
What is new about this course is that it's delivered online using the best, most appropriate tools for helping adults learn.
The online format of the course offers four inter-rated learning opportunities.
Narrated slides enables you to see and hear new information: there are no boring talking heads or pages of dense text.
The workbook helps you apply new information and customize it for your own use.
If you want to check out the course, you are most welcome to do so. 
Simply click the FREE Lesson button below and you can learn more about why Good Clients Are Good for Business.
In this lesson, you will:
  • Learn the 5 characteristics of a good client
  • Prioritize these characteristics as they relate to your criteria for accepting new clients
As a result, you can attract more and better clients, earn more money and  derive more satisfaction from your service business. 

Make More Money

Putting first things first, the primary purpose of Attract More Ideal Clients with Authentic Marketing, plus its added bonuses is to help professionals like you make more money.
Among other significant benefits, the complete course together added bonus content delivers at least four ways in which you can attract more ideal clients and make more money.
1. Identify Ideal Clients: Lesson 3 of the course will help you identify those specific clients who need and want the kind of help that you and your services deliver. As a result, you can create and deliver marketing messages that totally resonate with your target audience.
2. Your Compelling Reason: Lesson 7 of the course will guide you through the process of crafting your compelling reason for clients to choose you instead of the competition. In effect, your compelling reason will help convince potentially ideal clients that you are their best choice for the kind of help that they want, need and deserve.
3. Authentic Marketing: In Lesson 10 of the course, you will learn how to leverage your true authentic self and showcase your best stuff. What better way to reinforce your compelling reason and connect with mutually compatible and ideal clients?
4. Attract Ideal Clients: Speaking of ideal clients, that’s exactly what Lesson 12 all about. In this, the final lesson of the course, you will learn how to attract ideal clients ---become a client magnet.
By way of added bonus, this offer includes the 5-lesson video course Tell Your Brand Story Generate More New Business.
In Lesson 1 of this course you will learn how to effectively tell the story of who you are and how you help clients.
Yet another way to distinguish yourself from the competition and reinforce your compelling reason for clients to choose you.

Save Money

As well as helping you make more money, this offer will help you save money in the near future... and over the long term.
You will start to save money as soon as you order the complete course.
By way of bonus, you will receive $134 worth of supplementary training ... FREE.
In other words, you will enjoy an immediate saving of$134.
In Lesson 4 of the course, you will learn what clients look for when choosing a service-provider. This is this is faster and cheaper than undertaking the relevant research yourself or hiring someone to do it for you.
And in Lesson 8 you will learn about the lifetime value of clients.
Once you have learned this secret, you can prioritize maintaining relationships with existing clients over spending on marketing and advertising to attract new clients.
The 5-lesson video course Tell Your Brand Story Generate More New Business will help you learn what you need to know to get started in personal branding … without hiring a consultant.
That's more money saved.

Save Time

In total, Attract More Ideal Clients with Authentic Marketing together with the added bonuses brings together 25 individual lessons.
In one way or another, each of these lessons will help you generate more new business for your professional service business.
That’s kind of like a full semester’s worth of training but available in one place and on demand. You can work on whichever lesson, whenever you want, for as long as you.
That seems to be about as time-efficient as it’s possible to be.
How much time will you save with all this training readily available?
An even better question might be…what will you do with the time (and money) that you will save?

Non-Financial Benefits

The course will also generate significant non-financial benefits.
You will have improved confidence in your ability to market your services.
You will enjoy the satisfaction of meeting and overcoming what had previously been a daunting challenge: generating new business.
All that you have to lose are those things well worth losing: anxiety, frustration and stress caused by having too few clients.

An Investment--Not An Expense

For income tax purposes, the fee for this course is a legitimate business expense: money spent for the purpose of generating revenue.
However, from your perspective, it's an investment: an investment in yourself, improving your ability to generate more new business and by extension, more revenue.
Your actual ROI will depend upon how effectively you apply what you will learn in the course.
All things considered, a 20X ROI over 5 years would be reasonable.
Number wise, that would be $2000...but with reasonable effort, you can probably do better. 
      “...this is great.
      "Good ideas and something to think about.
      "It all has to do with marketing yourself
      and your services. "

      Denise Hamlin
      Consultant

      Added Value

      To help you generate more new business, the course contains four more valuable features.

      1. 100% Satisfaction Guarantee

      The course comes with a 90-day 100% satisfaction guarantee.
      If you aren't satisfied within 90 days of ordering, we will do whatever it takes to satisfy you.

      2. FREE EBook Course: A Masterful Guide To Marketing Your Services

      Initially prepared for an MBA-level marketing course for owners of small businesses, this content has been repurposed to better meet the unique needs of professionals.
      With a strong focus on trust, this eight lesson eBook-based course will help you make the most of your trustworthiness. As a result, you can develop and maintain better connections with clients.
      In one of these lessons, you will learn how to write great direct response messages that get results; another one is about creating effective advertising messages.
      If purchased alone, the price of this course would be $97

      3. FREE Course: Tell Your Brand Story to Generate More New Business

      A five-lesson video course, this program will help you develop the story of who you are, what makes you unique, distinguishing you from the competition. The exercises will guide you through the process of clarifying those personal qualities and attributes that make you the attractive character that you really are. 
      You will also learn how to educate potential clients and referral sources how your distinctiveness helps clients.
      Until recently, this course was available online for $37. 

      4.  50% Discount: How Personal Branding Generates More New Business

      Instead of allowing yourself to become lost in a crowd of noisy competitors, you can distinguish yourself with your personal brand and generate more new business.
      Regardless of your marketing experience, these 12 video lessons will help you create and showcase your own unique personal brand, aligned with your true and authentic self.
      Your personal brand will showcase your best stuff.
      It will help you tell your story of how you help clients, instead of applying the same old blatant exaggerations and flagrant lies so common in too much of today’s marketing communications and advertising.
      There is no better way to attract your potentially ideal clients.
      If you order the Attract Ideal Clients course, you will receive a 50% discount on the purchase of the Attract Ideal Clients course, or vice versa. To learn more, click here.

      Great ($331) Value @ Low Cost

      If purchased separately, the combined cost of Attract More Ideal Clients with Authentic Marketing plus A Masterful Guide To Marketing Your Services and also Tell Your Brand Story to Generate More New Business would be $331.
      You can enjoy both bonuses free for the purchase of the course alone $197.
      In other words, your investment of $197 in Attract More Ideal Clients with Authentic Marketing will generate at least $331 worth of services.

      Attract More Ideal Clients...
      ...Starting Now

      We live and work in a fast-paced, quickly changing world.
      Virtually every day there is a new development or innovation that promises something better, the latest improvement in the way we do things.
      Most of us are tired of improvements that promise great things, but deliver more complications.
      Attract More Ideal Clients with Authentic Marketing offers a new opportunity for you to attract
      more ideal clients as easily and effectively as you serve and satisfy existing clients.
      Isn't it time that you enjoyed more of the new business that you want and deserve?
      "This course is a good reminder 
      for those of us that have studied these strategies.
      It's also a great introduction
      for people who are just
      learning how to market services."

      John B Spence
      Author, Professional Speaker, Trainer.
      To start attracting more ideal clients ... sooner...click the green button below...